Advocacy

Evangelism is NOT Sales

I recently had a discussion with a CFO of a technology company. We were meeting because he is trying to better understand the role technical evangelism could play within his company. Ten minutes into our conversation he said, “so evangelism is pretty much rogue sales”. Internally I cringed. I politely corrected him that the two could not be further apart. Allow me to be a bit philosophical or rather, etymological here.