Imagine if AppleDisneyMicrosoft, etc had chased every oppotunity that they came across. One thing is certain, you wouldn’t recognize their name today. Each of these companies was successful because of extreme focus around a central vision. As Bill Cosby said.. “I don’t know the key to success but the key to failure is to try to please everyone.”

Bill Gates achieved monumental success with Microsoft, and attributes “focus” as the key to his success. He stated “maintaining focus is a key to success. You should understand your circle of competence and spend your time and energy there…I’ve learned that only through focus can you do world-class things, no matter how capable you are.”

There are three central questions you need to be able to answer:

  • What is the goal?
  • What is our action based on (underlying principles)?
  • What is the purpose?

or in 3 words, Vision, Values, and Purpose.