Social Media

Watch what you say

shh.. Gustty I came across an article today titled “Help! My boss is on twitter“. Allow me to share a secret with you, if you current boss isn’t on twitter yet, I can guarantee that your next one will be. Social media has caught on like wildfire. In all the excitement too often people forget that everything that you say on twitter / facebook and others is being published and recorded.

Does Seth Godin Get It?

Earlier this week Seth Godin announced his first presence on twitter with the post Delivering blogs via Twitter.. You can receive instant daily updates of this blog by following @thisissethsblog. I create the tweets automatically using a service called twitterfeed. It’s free and it works really well. (PS this is my only presence on Twitter… I’m focused on the blog and my books, and alas can’t tweet and do that at the same time).

54% US Companies Ban Social Media... and That's Fine

According to a study commissioned by Robert Half Technology, an IT staffing company, 54 percent of U.S. companies say they’ve banned workers from using social networking sites like Twitter, Facebook, LinkedIn and MySpace while at work. Source: 54% of Companies ban Facebook, Twitter… We should be shocked that this number isn’t higher. Let’s look at this realistically. For many professions, networking is crucial to success, but in most professions, it is personal networking, not online that is beneficial.

Managing Your Social Media Presence

As social media continues to emerge, many professionals are curious on what is the best way to manage these various networks. For posting updates I have found ping.fm an invaluable resource. I use it to manage updates across all my networks including Twitter, Facebook,LinkedIn, Flicker, FriendFeed and more. Here’s the skinny on how I utilize this resource. If you’re not familar with ping.fm it enables one to post updates to one or many different websites though email, web, IM, SMS and widgets.

The Death of Search

Social media will be the next innovation in the most unlikely of places, search ( leveraging the community to scale infinitely ). It’s not that people will all together stop searching, but the approach that they take to finding information will become increasingly social (rather than algorithmic) in nature. For the last decade, search always seems on the cusp of “intelligent” results. Each new engine promises to be able to overcome “search overload” as Microsoft puts is.

Ranking Social Media

In business it’s common to use sales as a metric to determine success. Songs, albums, books and movies are all ranked on “best seller” charts. While this isn’t a perfect metric, it is largely useful due to the innate control built within. There is friction to a sale in that buying something costs money of which people have a limited supply. This makes it so that someone couldn’t just repeatedly buy their own song, album, book or movie and have a best seller (not to mention they would be losing a ton of money to the distribution and retail channels).

Why are you not on Twitter

Image via Wikipedia Over the last 2 weeks I have found myself asking that question more times than I can remember. When I first heard about microblogging—or Twitter, the primary service that started the microblogging movement—over a year ago I thought it was a stupid fad and wouldn’t last. I mean what value can possibly be passed along in 140 characters or less. 2 weeks ago I was convinced to try Twitter and I am hooked.